Dassault Systèmes Generative AI Strategy Explained

In February 2025, Dassault Systèmes unveiled the “3D UNIV+RSES” strategy, a significant milestone for digital transformation. This vision is based on seven pillars that collectively redefine the use of Artificial Intelligence, virtual twins, and immersive technologies in industry. The goal is to support companies throughout the entire product lifecycle, from initial concept to real-world operation.

1. Virtual Twin

The virtual twin forms the foundation of the 3D UNIV+RSES strategy. It is a precise digital replica of a physical product, process, or system. Companies can use it to analyze development and operational data in real-time, simulate workflows, and make more informed decisions. With AI, these models are automatically refined, for example, through intelligent dimensioning or identification of optimization potential.

2. Experience

The Experience pillar highlights the connection between virtual and physical worlds. With the 3DEXPERIENCE platform, an ecosystem emerges where people, data, and processes are interconnected. This enables companies not only to collaborate more efficiently, but also to anticipate real-world experiences of their products – such as through simulations of manufacturing processes or testing in virtual space.

3. Generative experience

Generative Experience leverages AI to automate creative and technical processes. Engineers and designers can generate components, assemblies, or entire systems through simple text inputs or voice commands. This produces innovative designs in the shortest time that would otherwise be very labor-intensive manually. This form of AI-powered creativity significantly accelerates product development and opens entirely new design possibilities.

4. Virtual companion – Aura

The interaction between humans and systems is reimagined. The virtual design assistant, Aura, functions as an AI-powered interface that understands language, text, and context. Users can intuitively start complex workflows, access information, and automate tasks through dialogue, making the 3DEXPERIENCE platform easier, faster, and more natural to use.

5. Lifecycle approach

The fifth pillar emphasizes the lifecycle approach. 3D UNIV+RSES supports companies in designing products sustainably across all phases, from concept through development, manufacturing, operation, to recycling. AI and virtual twins help use resources more efficiently, reduce environmental footprint, and permanently align innovations with sustainability goals.

6. Sense computing

Sense Computing connects the physical and virtual worlds through sensory perception. Using VR, AR, and mixed reality technologies, users can experience digital twins in realistic environments.

A current example is the integration of Apple Vision Pro + Virtual twins can be projected into the physical work environment with the highest precision. Engineers, designers, and teams from around the world can collaborate in real-time, experience products at 1:1 scale, and make optimizations directly.

7. The Core

At the heart of the strategy is the 3DEXPERIENCE platform. It is not just a data repository, but a knowledge and competency platform that unifies AI, simulation, and collaboration. Companies benefit from a secure, scalable infrastructure that supports complex AI models and data-intensive applications. This makes the 3DEXPERIENCE platform the central hub for innovation.

Industry applications

The benefits of 3D UNIV+RSES can be utilized in virtually every industry. In the automotive sector, development cycles can be significantly shortened while innovative designs are created simultaneously. In aerospace, the strategy enables faster and safer validation of systems long before a physical prototype is built. Other industries, from medical technology to consumer goods, also benefit from more efficient product development, more sustainable manufacturing, and improved user experiences.

AI integration today

The strategy is complemented by specialized AI-powered roles and assistants that make companies more productive in many areas. It’s important to note: The platform already contains significantly more AI than one might initially assume.

All functions mentioned here are either already available or will be launched shortly – and they are exclusively accessible in the cloud version of the 3DEXPERIENCE Platform.

Conclusion

With 3D UNIV+RSES, Dassault Systèmes opens completely new possibilities for companies. The seven pillars demonstrate how AI, digital twins, and immersive technologies work together to make innovation faster, more sustainable, and more user-friendly.

TECHNIA supports companies in practically implementing these potentials. From strategic consulting to implementation, we accompany you on the path to the next era of digital product development.