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News 2006

14 Aug 2006 Technia pressrelease

Technia and Haglöfs enters agreement to improve product lifecycle management

Technia, a leading Nordic supplier of solutions for Product Lifecycle Management (PLM), has signed an agreement with Haglöf’s concerning the delivery of a PLM solution built on the industry’s most flexible PLM platform from Enovia MatrixOne. The delivery is comprised of the MatrixOne Accelerator for Apparel Design & Development and Technia consulting services. With this agreement Technia and MatrixOne continues the aggressive growth in the Apparel industry.

Today Haglöfs is the largest supplier of outdoor equipment in the Nordic region. Haglöfs’ motto for all outdoor equipment is that it should be noticed as little as possible, so all the user’s attention can be focused on the outdoor experience. Something that is very important to Haglöf’s as manufacturers is to find out how their products work in the real world.

The PLM solution will help Haglöfs to more efficiently manage all aspects of product information. The challenges for the Apparel Industry include increased global competition, speed to market, shorten product cycles, the need to target new markets and create new revenue streams, customer demands for more innovative products, and pressures to reduce new product development costs.

“The PLM system will support Haglöfs goal for constant and aggressive growth by reducing manual work, enable faster and high quality collaboration with our suppliers, and improving delivering the right high quality products to market, at the right time and at the right price while maintaining profit margins. We have carefully considered and evaluated the market for PLM-solutions and we are confident that the Apparel Accelerator from Enovia MatrixOne is the right choice for a modern and future-proof global, scalable PLM backbone, and Technia with their knowledge in the apparel industry are the right selection for Haglöfs” - says Johnny Claus, Product Director, Haglöfs.

According to agreement, Technia will deliver a solution based on Enovia MatrixOne PLM platform and the Accelerator for Apparel Design & Development™ that is a commercially available, off-the-shelf, Product Lifecycle Management solution for apparel design companies. This solution enables companies to rapidly deploy a state of the art, scalable enterprise solution for apparel design and development to take products from trend to design to sourcing to manufacturing to the customer. The service package includes Enterprise PLM Implementation covering Haglöfs organization and collaboration partners world wide.

“As apparel and retail brands confront growing market pressures for fast modern products, value price points, and quality performance, PLM for Apparel Design and Development is being adopted as an enabler and competitive differentiator. The U.S. apparel and retail market is rapidly embracing and deploying PLM to drive efficiencies in the forefront of their supply chains, where the greatest cost factors are defined.

The ENOVIA MatrixOne Apparel Accelerator will enable Haglofs to align their organization and ensure innovation in market right product through visibility, control, and collaboration. Importantly, the flexibility and architecture of this solution will provide a critical foundation to support Haglof’s aggressive growth initiatives.

Designing and developing outdoor apparel is a complicated series of inter-related processes, and as the leading Brand in the Nordics, Haglof’s have selected a solution that will optimize their strengths in innovation, performance, and customer knowledge“ – says Tamara J. Saucier, Director Principal Industry SolutionsConsultant – Retail –Footwear & Apparel, ENOVIA Solutions, MatrixOne

“This is a fast growing PLM market in the US and it is exciting to see the business opportunity in the Nordic. This is a key win for Technia and it will help us to take a strong position in the apparel idustry” – says Staffan Hanstorp, CEO, Technia


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For more information, please contact:
Staffan Hanstorp, President and CEO, Technia AB
Phone: +46 8 477 24 30, mobile: +46 733 77 24 30
Email: staffan.hanstorp@technia.com


Johnny Claus, Product Director, Haglöfs AB
Phone: +46 8 584 906 55
Email: johnny.claus@haglofs.se

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About Technia
Technia is a world-class supplier of Product Lifecycle Management (PLM) solutions for the creation and management of product information throughout the entire product lifecycle. Technia has about 100 employees and is a part of the AddNode group listed at the Stockholm Stock Exchange. The company is a strategic partner to more than 200 Nordic companies and has offices in Sweden, Finland and Norway. Technias customer list includes: Ericsson, Elcoteq, ESAB, GE Healthcare, Metso Paper, Mölnlycke Health Care, Nokia, Posten, Perkin Elmer LifeSciences, Scania, Seco Tools, Sectra Mamea, and SonyEricsson. For more information about Technia, please visit www.technia.com.

Haglöfs
For more information about haglöfs, please visit http://www.haglofs.se/